Dinner with Frankie Luk, Creative Strategist, Greater China Region at Facebook (25 Nov)
Regular price $2,000.00
Meet Frankie, Creative Strategist at Facebook in the Greater China Region who embraces "Tradigital Marketing" to merge traditional and digital marketing.
Date & time: 25 November 2020 7:15-9:30pm
What you'll get
Light dinner with Frankie and other like-minded individuals (maximum 15 people)
Learn the secrets of Facebook's creative strategy (or ask anything you want!)
Acknowledgment as a Donor at the event
- Tax-deductible donation receipt in Hong Kong (after deducting the cost of Dinner)
About Frankie Luk
Frankie was born in the late 70’s, and witnessed the world transforming rapidly from analogue to digital. He has always been having an identity crisis of whether he belongs to the Gen-X or the Gen-Y.
He then went to study philosophy at the University of Hong Kong, hoping to find the answer. Sadly it didn’t help, his identity crisis only became worse.
However the worst is yet to come. He started his career as a Copywriter in 2000, since then he has worked in big international agencies like Grey, DDB, Saatchi & Saatchi, Publicis and BBDO, as well as local boutique agencies. His clients vary from multi-billion entrepreneurs such as Mars, Mattel, McDonald’s, Unilever, Nestlé, Marriott, Mercedes-Benz, Volkswagen and AXA, to local small businesses. During these years he has walked through the marketing 1.0, 2.0 and 3.0, from looking for USP to digging for CSV. It has been utterly confusing.
“You have to go through the worst, to get to the best.”
“Change” is only thing that is permanent, especially in a highly digital world. So Frankie changed his way of seeing marketing. Instead of clinging to the world of traditional marketing, he leaped and delved into the realm of digital marketing – he invested effort and time to be formally trained in this domain and earned himself a Professional Diploma in Digital Marketing, with extensive knowledge in SEO, SEM, Mobile, Digital Display and Social Media Marketing.
Also as a Master graduate in Buddhist Studies, he embraces the Buddhist teaching of the middle way – that we can optimize the marketing goals by taking a route between Traditional and Digital Marketing, which he calls “Tradigital Marketing”.
Frankie is now a Creative Strategist at Facebook.
What your donation will support
- Time Auction, a charity which connects young people with inspiring leaders while encouraging volunteerism. Over 68,800 volunteer hours were raised to date — Your donation will further fuel our movement of learning and volunteering!
To find out more, visit Time Auction website.